By now, many of you have probably gotten wind of the pretty exciting changes happening over here at Threadless. While it may seem that they only affect our printed artists, they actually involve our community at large - meaning you, too! Therefore, we wanted to be sure everyone was up to speed; especially since the changes directly involve how, together, we can all better support our artists - a group of people we happen to think are pretty fantastic!
What did we change? Artists now retain all rights to their work through a non-exclusive contract and are paid via royalties, receiving 20% of Threadless profits for all products sold featuring their design.
Why did we make the change? These revisions allow our artists the chance for more exposure, growth, and financial success. Providing support to artists everywhere is why Threadless exists, and we’re now able to enhance that support by offering even more opportunities to our artists.
What does this mean for you? It means you gets to play an active role in supporting your favorite artists! Instead of receiving a single lump sum when their designs are chosen for print, artists now get money in their pocket each and every time you purchase their designs. By buying, sharing, and spreading the word about their work, your favorite artists will make even more.
What more can you do to help? You can tip! Our new tipping feature allows you to contribute any additional amount at checkout, 100% of which goes directly to the artist. Big or small, that little extra somethin’ somethin’ is another easy way to show your support. And, you know, fill up your favorite artists with lots of warm, super appreciative fuzzies.
Heck yes, it does! We couldn’t be any more thrilled about these changes, and truly believe they’ll foster even more opportunity and success for our artists. But don’t forget: your help makes all the difference! Please continue to share, promote, and purchase work from your favorite artists. Buying rad new tees is pretty awesome in itself, but buying rad new tees and directly supporting talented artists makes it so much awesomer, right!?
As always, thanks for being the best, Threadfriends. We’re extremely proud of our community, and can’t wait to see how each and every one of you encourage and impact each other’s success moving forward.
Your pals at Threadless